Brand communication involves all the ways your brand come into contact with current or potential customers and how these activities influence the way they think of you and your products. People can come into contact with brands in a lot of different ways – advertising in a magazine, seeing a product in a shop – but what impression are you leaving? If you have great brand communication people won’t just come into contact with your brand, they’ll notice you – and this will lead to more customers!
Why should I care about brand communication?
Do you have a great product or service? You might think you’re the best thing since sliced bread but if you don’t have great brand communication nobody else will know! If you don’t reach your audience with a message they can identify with they’ll move along and forget all about your product.
OK! I need better brand communication! What do I need to do?
Don’t panic here’s a few things you should think about to start to improve you brand communications:
- Think about your audience
- Think about your image
- What message do you want to have?
- Design the message with your audience in mind
- Put your message out thereI know my audience and my image but how do I get my brand out there?How you put your message out makes a big difference in reaching your target audience. There are a lot of ways to reach your audience including:
- Printed material – newspapers, magazines, brochures, fliers
- Outdoor advertising – billboards, kiosks, trade-shows and events
- Broadcast advertising – Television, radio and the Internet (including social media such as Facebook and Twitter)
- Unconventional advertising – product placement, word-of mouth, guerrilla marketing
Need some inspiration?
Here’s some examples of great brand communication campaigns:
- Top 100 advertising campaigns
- World Communications Awards
- Ford’s successful brand communications
- President Obama’s election campaign
Stuck? Confused? Do you need help?
At Twenty4 we do everything involved in brand communications, including: writing; drawing; designing; photographing; illustrating; marketing; web design; search engine optimisation; and printing. If you need help with your business and getting your product out to clients we can help you, contact us or stop by the office.