With around 22 millions people connected (80% of them through mobile), more than 450,000 Facebook users and plenty of Twitter familiars, Tanzania is a web marketplace that still needs to grow, but already offers interesting opportunities of visibility for small and large companies. (Data by iHub & Social Bakers)
Let’s try to give a brief idea of how Internet can improve your business. Easily, fast and in a verifiable way.
1. Share a positive image and demonstrate your competences.
A well designed and regularly updated website, but also a good reputation on social networks, can make you to become the opinion leader in your sector. Your target niche will notice high-quality and useful information, and “word-of-web” will increase your popularity… and your customer base!
2. Information with no limits.
No matter if your offices are open just from 8.00am to 6.00pm. Your website has no timetable. It will be there, available to your customers, always and in any part of the world. It will support your communication strategy, whatever you’re busy about, at every time of the day.
3. Go green. Save time and money.
Costs are lower, compared to traditional advertising strategies. Time for setup are usually reasonable. Updates can be even real-time. Besides, you’ll need less paper and less energy to reach a wider target. Yes, Internet is so… pocket & environment friendly!
4. Give value to qualified employment.
Many Internet talents are growing among young, creative students and up-and-coming professionals of communication. A motivated employee loving his job will reach, at the head of your website, unexpected results. Plus, happy and competent workers are one of the best advertising you have.
5. Interact. Engage. Keep control of the situation.
Balance carefully the mix of website and social network. Reach the right target segment using the right language. Talk, share opinions and listen what customers are telling you. And don’t forget to set a good monitoring system… because, of course, also numbers are relevant.