Good manners matter, even when we’re on Internet. As any public space, where everybody is given the chance to express themselves and showcase their products and contents, the web has its rules. Easy to forget sometimes, mostly when we’re busy and on the run.
On the other hand, many cases history demonstrate that a well planned blogging activity can be a great support to business’ promotion and growth.
Let’s have a look at 5 simple “netiquette for bloggers” tips to care about, when managing our personal or our Company’s blog.
1. Write easy, edit clear
Tone-of-voice of a blog should be fresh and engaging, giving useful information in a way that people understand. Balance the length of posts, and use a language more popular rather than technical. Take care also of editing: clear fonts and a proper use of bold and italic will increase the lever of readability.
2. Don’t grab other’s contents, don’t lie about yourself
Despite what many people think, Internet is a place where contents and their sources can be easily tracked and compared. And a critic use of web information is everyday activity of all of us. So, take care of your reputation and credibility. Don’t copy other bloggers’ contents, don’t use and link images unless you’ve license to do it. In any case, don’t forget to quote sources of the information you give.
3. Avoid any kind of spam
Quality contents drive visits and interactions without need of “pushing” visitors. Comment other bloggers’ posts just to leave a link to yours is not a good idea. Such as regularly send email invitations to follow, quote and exchange links. Nobody like invasive behaviors, exactly as in the real life.
4. The “money” side of blogging
Making money through a blog is the dream of many people. And definetly, it’s not a bad idea! Otherwise remember that, on Internet, quality of contents rewards more than quantity, on the long term. Be patient. You’ll be in the position of making blogging business, when people will know that you’re a reliable source of information.
5. SEO matters, usability too
In “digital” information the technical side matters… even if you’re not a techie. So, what to do? Just mind a couple of isuues. Write thinking about how people is going to find you: keep titles simple and descriptive, so you’ll give good keywords to search engines. Build your blog thinking about how people is going to use it: layout should be simple and self-explicative – most of all, separate well graphic decorations, contents and advertising.
Happy blogging!