Landing Pages. What, why and which way?

But… attention! A landing page is not an alternative to a good website and to a regular social network activity. It is a component of a well balanced web-marketing package, which will give great results if used in a proper way.

Here you are some tips to help you to understand if your Company’s sales could benefit from the use of landing pages.

What is a landing page?

A landing page is a small website (ideally no more than 1-3 pages) completely focused on a single product or service, aiming to increase sales. It usually has simple but eye-catching graphics, few targeted