Let’s try to make it simple, explaining step by step one of the most effective web marketing strategies.What is SEO?
Search Engine Optimization is a process that facilitates your website to appear at the first places in (and not just in) Google, for a certain group of search keywords. It consists of various activities, strategically mixed, that increase the relevance of your contents and the popularity of your webpages.
How does it work?
SEO is composed mainly by two categories of activities. The first is directly about the website: selecting relevant keywords according to the topic or the business sector, and using them for the setting of meta-tags and frequently updated contents. The second matches your website to other websites: we’re talking about link popularity, the quantity of links pointing to contents of your website. These two components drive Google and other search engines in indexing your website as relevant about a certain topic, and because of that suitable to appear at the first places for a certain number of keywords.
What are activities needed, on the practical side?
Beside a web developer that will optimize code and domain/hosting arrangement, you’ll need a web content specialist helping you in the selection of relevant keywords and driving your website on them. Then, your support will be also required for the production of coherent (and interesting!) contents… and to stimulate link sharing on other websites and social networks.
How will your business benefit from SEO?
As a first result, your website will be easily found through web searches about most clicked topics. Access data will increase sensibly in several months. As a second result, the quality of visits to your website will improve: you’ll notice longer time of permanence on pages and, why not, a greater recurrence of purchasing processes.
How to understand if the SEO strategy proposed is good?
The selection of relevant keywords should be supported by data and statistics. These data can be collected using online platforms or specific software. About the production of coherent contents, support of an expert is important: web writers know how to choose topics and arrange titles and sentences, to make them interesting for people and visible for search engines at the same time. As last, don’t forget to ask for regular reports. You’ll see results comparing access data month after month.